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Nakisha Wynn

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Is the Amazon Influencer Program Still Worth It in 2025?

October 21, 2024 · In: Amazon

This post may contain affiliate links, which means I will receive a commission if you purchases through my links, at no extra cost to you. Read full disclosure here.

Hey everyone, welcome back to the blog! Today, we’re going to tackle a question that’s on many minds—especially if you’re an online entrepreneur, mompreneur, content creator, or influencer looking to make money online without showing your face all the time.

The Amazon Influencer Program has been buzzing with popularity as a potential goldmine for creating a steady income stream. But is it still a viable option in 2024? Let’s dig into the pros and cons, give you the lowdown on getting started, and see if this could be the right fit for you.

What Exactly is the Amazon Influencer Program?

Before we talk about whether it’s worth it, let’s quickly recap what the Amazon Influencer Program is. Essentially, it’s an affiliate-like program that allows you to earn commissions by sharing products you love with your audience.

Once accepted, you get your own Amazon storefront where you can create lists of your favorite products, and you earn from any purchases made through your links.

Keep in mind that you can become an Amazon influencer or become an Amazon affiliate, which are two different programs. And only Amazon influencers have the option to create an on-page Amazon storefront.

Why Consider the Amazon Influencer Program?

Pros:

  1. Passive Income Potential: Once your videos and product links are out there, they can continue earning you commissions over time. It’s the kind of passive income stream that just hums along in the background.
  2. Low Entry Barriers: You don’t need upfront investment or special skills. Share what you know and use—whether that’s how your iPhone improves your life or why you can’t live without a particular coffee maker.
  3. No Need to Be On Camera: If you’re camera-shy, good news! You can create faceless videos featuring just the products.
  4. Amazon’s Reach: With millions of users visiting Amazon daily, the potential audience for your recommendations is enormous.
  5. Community & Support: Amazon launched the Influencer University to offer advice and answer common questions.

Cons:

  1. Audience Requirement: You do need an existing social media following. Amazon checks for active engagement before accepting influencers.
  2. Opaque Algorithms: Unlike platforms like YouTube, Amazon’s placement algorithms aren’t as transparent. This can make optimizing your placements more challenging.
  3. Limited Support: Getting personalized help from Amazon can be tough, although resources like Influencer University are improving this.

How to Get Started

Step 1: Build Your Audience

The first step is to grow an engaged audience. TikTok is a great platform for this, as it’s relatively easy to gain followers quickly in 2024. Or you can build a loyal following by starting a blog or starting a YouTube channel.

Step 2: Apply to the Program

Once you have a decent following, apply to the Amazon Influencer program. There’s no set number of followers needed, but being active and engaging is key.

Step 3: Create Content

Start with what you’re passionate about. Create videos or lists featuring products you love and use. Remember, authenticity is your best friend here!

Step 4: Aim for On-Site Commissions

Beyond just sharing links, you can apply for on-site commissions by submitting three review videos. This could increase your earning potential.

Step 5: Go Live!

Consider using Amazon’s live feature. It’s like having your own shopping channel and can help build community and trust among your followers.

Tips for Growth

  • Consistency is Key: Regularly upload your reviews and engage with your audience. The magic often happens when you hit around 100 videos.
  • Utilize Amazon Inspire: Share short videos on Amazon’s social media feed to reach more viewers.
  • Leverage Popular Products: Review trending items to capitalize on existing interest.

Is It Worth It? My Take

In a word—yes. If you’re prepared to put in the effort, the Amazon Influencer Program offers a fantastic opportunity to earn passive income. However, it does require consistency and a certain level of hustle. Over time, your content can continue to pay off, much like how evergreen YouTube content works.

But remember, competition is rising. The earlier you start, the better positioned you’ll be to carve out your niche. Consistency is crucial, and those willing to outwork others are likely to see the best results.

Ready to jump in? Start building that audience, apply for the program, and see where this adventure can take you. Need more detailed guidance? Check out my detailed video where I break down every step!

Cheers to your success! ☕️

By: Nakisha Wynn · In: Amazon

About Nakisha Wynn

Nakisha Wynn is a six figure content creator and business coach teaching women how to start an online business. After leaving corporate America she taught herself how to make money online and in one year she was making a full time income. Now, Nakisha runs multiple online platforms and has helped over 1,000 students grow their online business. She is on a mission to help moms achieve financial freedom with passive income from the comfort of their home.

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